What is a loan DSA CRM?

A loan DSA CRM is CRM software set up for direct selling agents and loan consultants. It tracks each applicant from enquiry through qualification, document collection and lender stages to the final outcome.

Who it is for

  • Loan DSAs and sub-DSA networks
  • Home-loan and mortgage consultants
  • Business-loan and personal-loan advisors
  • Telecalling teams running loan campaigns

Problems it solves

  • Enquiries from campaigns that are never called back
  • Document follow-ups tracked on paper
  • No view of which files are stuck
  • Executives' work invisible to managers

Key capabilities

Enquiry capture

Record enquiries from campaigns, calls, the website and referrals.

Assignment to executives

Assign each enquiry to a telecaller or executive.

Document follow-ups

Schedule follow-up reminders until the documents are complete.

File status

Update the status after each interaction so every file shows where it stands.

IVR, SMS, email and WhatsApp

Contact applicants through the channel they answer.

Reports

See enquiries, pending files and outcomes by executive and source.

How it works

  1. A loan enquiry is recorded from a campaign, call or referral.
  2. A telecaller qualifies the applicant.
  3. Document follow-ups are scheduled until the file is complete.
  4. The team updates the file status at each lender stage.
  5. The outcome is recorded and reports update.

Speed matters in loan enquiries

Applicants often enquire with several DSAs or lenders. The first to call back and explain the documents needed usually gets the file. Recording every enquiry and assigning it immediately makes that first call faster.

Stages that match your process

Every DSA has its own steps between enquiry and disbursal. The stages and follow-up process are agreed during implementation, so the CRM reflects how your team actually works.

Frequently asked questions

Can telecallers work from the CRM?

Yes. Enquiries are assigned to telecallers and executives, and calls can be routed through IVR/toll-free numbers.

Can we track which files are pending documents?

Yes. Each file has a status and follow-up reminders, so pending files are visible.

Can stages be set to our process?

The process is configured during implementation to match how your team works.

Is a demo available?

Yes. Request a free demo using the form on this page or call +91-9999365655.

See how it fits your business

Book a free, no-obligation demo. Our team will show the software using your workflow and prepare a quote based on the modules and users you need.

or call +91-9999365655